The aim of the Kind Surf association, an NGO founded and directed by the well-known international model Almudena Fernández, is to provide assistance to underprivileged youngsters through the medium of surfing and environmental education. The Swiss watch brand JEANRICHARD gives its active support to this fine example of a shared philosophy of life.
Created in early 2013, the Kind Surf NGO brings together personalities from the worlds of sport, fashion, art and culture. Operating with the slogan "Bring Happiness", it aims to make surfing a tool of social cohesion and a method of therapy by delivering a message of hope to youngsters who come from underprivileged backgrounds, who have been victims of social exclusion or who suffer from physical or mental handicaps. The objective is to give them greater independence and self-confidence so as to enable them to take on challenges, live their lives to the full and make each day into a new journey – a philosophy and set of values that are also at the very heart of the JEANRICHARD spirit. This is why the Swiss brand has decided to give its support to the social, sporting and educational activities undertaken by Kind Surf. A programme that also includes increasing awareness of environmental questions.
Learning to surf as a way of learning to live
"Surfing is a wonderful way of learning about life," explains Almudena Fernández, the founder and director of Kind Surf. "You have to choose the right wave at the right time. It's an excellent way to give these underprivileged youngsters more self-confidence and to teach them the value of courage and perseverance, so as to reinforce their sense of initiative and their ability to take decisions – assets that will serve them well in their everyday lives. Since every wave is different, you have to become more creative and dynamic." Excellent reasons also for JEANRICHARD to give its support to such an exemplary project as Kind Surf's.
Aquascope Kind Surf Limited Edition
This Aquascope is a limited edition series of 160 pieces with a minute circle and a double index at 12 o'clock that integrate the teams' two shades of blue, a seconds hand adorned with an arrow reflecting the competition's emblem, the competition logo inscribed on the dial and the engraved case-back, and a delicately ribbed blue rubber strap.
A limited series of Aquascopes that makes waves
To celebrate their partnership, JEANRICHARD and Kind Surf have jointly developed a limited series watch model within the Aquascope collection, the ideal accomplice for adventures on and under water. Produced in a numbered series of 88 watches, the Aquascope "Kind Surf" watch is distinguished by its unidirectional rotating bezel in the same blue-grey colour as the ONG's logo, inscribed at 6 o'clock on the white dial with its delicate wave decoration. This harmonious combination of colours is matched also by the two-tone indexes and the ribbed rubber strap bearing the JR signature.